2021 – 2022
Florida Department of Education
Curriculum Framework 

Program Title:	Promotional Enterprise 
Program Type:	Career Preparatory
Career Cluster:	Business Management and Administration

Secondary – Career Preparatory	
Program Number	8217100	
CIP Number	0552070302	
Grade Level	9-12	
Standard Length	7 credits	
Teacher Certification	Refer to the Program Structure section.	
CTSO	FBLA
BPA	
SOC Codes 	15-1151 – Computer User Support Specialists 
27-1021 – Commercial and Industrial Designers
41-1011 – First-line Supervisors of Retail Sales Workers 
11-2021 – Marketing Managers	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	

Purpose 

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers such as an Information Technology Assistant, Custom Promotional Design Manager, First Line Supervisor, Small Business Manager, and General Operations Manager/Owner in the Business Management and Administration career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Business Management and Administration career cluster. 

The content includes but is not limited to enhanced practical experiences in management of digital layout and design, production of embroidered apparel, direct to garment print, sublimation, specialty items and signs as it relates to the running and management of a digital imprinted merchandise business.  Development of specialized skills in production planning, design, layout, and evaluation of business promotional campaigns in the digital imprinted merchandise industry are critical components within the program.

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.
Program Structure

This program is a planned sequence of instruction consisting of seven (7) credits. 

To teach the courses listed below, instructors must hold at least one of the teacher certifications indicated for that course.

The following table illustrates the secondary program structure:

Course Number	Course Title	Teacher Certification	Length	SOC Code	Level	Graduation Requirement	
8207310	Digital Information Technology	DIT Teacher Certifications	1 credit	15-1151	2	PA	
8217110	Custom Promotional Layout Design	BUS ED 1 @2
BUS DP @7 %G
CLERICAL @7 7 G
ELECT DP @7 %G
COMPU SCI 6
COMM ART @7 7 G
SECRETAR 7 G
TEC ELEC $7 G
TC COOP ED @7
VOE @7	1 credit	27-1021	2	PA	
8217120	Promotional Design Management		1 credit		2		
8217130	Custom Promotional Sales and Distribution Management		1 credit	41-1011	2	PA	
8217140	Promotional Business Management and Supervision 1		1 credit	11-2021	2		
8217150	Promotional Business Management and Supervision 2		1 credit		2		
8217160	Legal Aspects of Promotional Industry Ownership		1 credit		2		

(Graduation Requirement Abbreviations- EQ= Equally Rigorous Science, PA= Practical Arts, EC= Economics)

Common Career Technical Core – Career Ready Practices

Career Ready Practices describe the career-ready skills that educators should seek to develop in their students.  These practices are not exclusive to a Career Pathway, program of study, discipline or level of education.  Career Ready Practices should be taught and reinforced in all career exploration and preparation programs with increasingly higher levels of complexity and expectation as a student advances through a program of study. 

1. Act as a responsible and contributing citizen and employee. 

2. Apply appropriate academic and technical skills. 

3. Attend to personal health and financial well-being. 

4. Communicate clearly, effectively and with reason. 

5. Consider the environmental, social and economic impacts of decisions. 

6. Demonstrate creativity and innovation. 

7. Employ valid and reliable research strategies. 

8. Utilize critical thinking to make sense of problems and persevere in solving them. 

9. Model integrity, ethical leadership and effective management. 

10. Plan education and career path aligned to personal goals. 

11. Use technology to enhance productivity. 

12. Work productively in teams while using cultural/global competence. 

Standards

Digital Information Technology (8207310) is the first course in this and other programs within the Business Management & Administration Career Cluster.  Standards 01.0 – 15.0 are associated with this course.

After successfully completing this program, the student will be able to perform the following:

01.0	Demonstrate knowledge, skill, and application of information technology to accomplish job objectives and enhance workplace performance.   
02.0	Develop an awareness of microcomputers.   
03.0	Demonstrate an understanding of networks.   
04.0	Use word processing applications to enhance the effectiveness of various types of documents and communication.  
05.0	Use presentation applications to enhance communication skills.   
06.0	Use spreadsheet applications to enhance communication skills.  
07.0	Use database applications to store and organize data.  
08.0	Use electronic mail to enhance communication skills.  
09.0	Investigate individual assessment and job/career exploration and individual career planning that reflect the transition from school to work, lifelong learning, and personal and professional goals.   
10.0	Incorporate appropriate leadership and supervision techniques, customer service strategies, and standards of personal ethics to accomplish job objectives and enhance workplace performance.   
11.0	Demonstrate competence using computer networks, internet and online databases to facilitate collaborative or individual learning and communication.   
12.0	Develop awareness of computer languages, web-based & software applications, and emerging technologies.   
13.0	Demonstrate an understanding of basic html by creating a simple web page.  
14.0	Demonstrate comprehension and communication skills.   
15.0	Use social media to enhance online communication and develop an awareness of a digital footprint.  
16.0	Participate in work-based learning experiences. 
17.0	Demonstrate language arts knowledge and skills.
18.0	Demonstrate mathematics knowledge and skills.
19.0	Demonstrate proficiency in computer skills. 
20.0	Demonstrate knowledge of digital design concepts.
21.0	Use information technology tools. 
22.0	Perform decision-making activities. 
23.0	Perform layout, design, and measurement activities. 
24.0	Demonstrate proficiency in digital design operations.
25.0	Demonstrate proficiency in digital imaging.
26.0	Justify the need to gain and maintain competitive advantage.
27.0	Integrate and evaluate numerous sources of information that demonstrate an understanding of entrepreneurship. 
28.0	Incorporate knowledge gained from individual assessment and job/career exploration to design an individual career plan that reflects the transition from school to work, lifelong learning, and personal and professional goals.
29.0	Perform supervisory/management functions. 
30.0	Maintain an e-portfolio for job applications purposes. 
31.0	Discuss importance of ethics in business.  
32.0	Identify strategies and methods for generating a business idea.
33.0	Demonstrate the knowledge of merchandising and inventory.  
34.0	Identify the elements of manufacturing and production.  
35.0	Incorporate knowledge gained from individual assessment and job/career exploration to design an individual career plan that reflects the transition from school to work, lifelong learning, and personal and professional goals. 
36.0	Use oral and written communication skills in creating, expressing and interpreting information and ideas.
37.0	Explain the importance of employability skill and entrepreneurship skills.
38.0	Describe the importance of professional ethics and legal responsibilities.
39.0	Participate in work-based learning experiences. 
40.0	Perform decision-making activities.  
41.0	Demonstrate proficiency in digital design operations. 
42.0	Demonstrate proficiency in digital imaging. 
43.0	Maintain an e-portfolio for job application purposes.
44.0	Integrate and evaluate numerous sources of information addressing the role of the entrepreneur.
45.0	Participate in work-based learning experiences. 
46.0	Demonstrate personal money-management concepts, procedures, and strategies.
47.0	Identify basic economic principles of entrepreneurship.  
48.0	Use a variety of problem solving strategies, including diagrams, charts, solving simple problems, and a variety of variables to describe the concept of the global economy and related functions.
49.0	Outline steps in planning a new business.  
50.0	Identify principles of marketing.  
51.0	Use a variety of problem solving strategies, including diagrams, charts, solving simple problems, and a variety of variables to identify the functions of selling. 
52.0	Identify principles of financing. Use a variety of problem solving strategies, including diagrams, charts, solving simple problems, and a variety of variables to identify the functions of financing. 
53.0	Identify principles of pricing.  Use diagrams, charts, solve simple problems, and a variety of variables. 
54.0	Identify and demonstrate employability and human relations skills. 
55.0	Identify principles of management. 
56.0	Demonstrate leadership and teamwork skills needed to accomplish team goals and objectives.
57.0	Solve problems using critical thinking skills, creativity and innovation.
58.0	Incorporate knowledge gained from individual assessment and job/career exploration to design an individual career plan that reflects the transition from school to work, lifelong learning, and personal and professional goals. 
59.0	Participate in work-based learning experiences. 
60.0	Demonstrate proficiency in digital design operations.  
61.0	Maintain an e-portfolio for job application purposes.
62.0	Demonstrate an understanding of entrepreneurship and the free enterprise system. 
63.0	Identify types and sources of government regulations and taxation that may affect a business. 
64.0	Demonstrate the importance of health, safety, and environmental management systems in organizations and their importance to organizational performance and regulatory compliance.
65.0	Describe roles within teams, work units, departments, organizations, inter-organizational systems, and the larger environment.

2021 – 2022
Florida Department of Education
Student Performance Standards

Course Title:		Digital Information Technology
Course Number:	8207310
Course Credit:	1

Course Description:

This core course is designed to provide a basic overview of current business and information systems and trends, and to introduce students to fundamental skills required for today's business and academic environments.  Emphasis is placed on developing fundamental computer skills.  The intention of this course is to prepare students to be successful both personally and professionally in an information-based society.  Digital Information Technology includes the exploration and use of: databases, the internet, spreadsheets, presentation applications, management of personal information and email, word processing and document manipulation, HTML, web page design, and the integration of these programs using software that meets industry standards.

Digital Information Technology (8207310) is part of several programs across the various CTE career clusters.  To ensure consistency, the standards and benchmarks for this course (01.0 – 15.0) have been placed in a separate document.   To access this document, visit: Digital Information Technology (8207310). 

2021 – 2022
Florida Department of Education
Student Performance Standards

Course Title: 	Custom Promotional Layout Design 
Course Number: 	8217110 
Course Credit:	1

Course Description:

This course is designed to develop basic entry-level skills required for careers in the custom imprinted merchandise industry.  The content includes computer skills, layout, design, measurement activities, decision making activities, digital imaging, sublimation activities, digital embroidery activities, digital precision cutting activities, direct to garment printing activities, and sign making activities.  After successful completion of Custom Promotional Layout Design students will be able to perform basic design and layout in predictable situations.

CTE Standards and Benchmarks	
16.0	Participate in work-based learning experiences.  The student will be able to:	
16.01	Operate and perform basic maintenance on a digital embroidery machine.	
16.02	Operate and perform basic maintenance on a digital cutter.	
16.03	Operate and perform basic maintenance on a flat heat press.	
16.04	Operate and perform basic maintenance on a round/mug heat press.	
16.05	Operate and perform basic maintenance on a hat/cap heat press.	
16.06	Operate and perform basic maintenance on a sublimation printer.	
16.07	Operate and perform basic maintenance on a direct to garment printer.	
16.08	Operate and perform basic maintenance on a grommet press.	
16.09	Operate and perform basic maintenance on a laser engraver.	
17.0	Demonstrate language arts knowledge and skills.  The student will be able to:	
17.01	Locate, comprehend and evaluate key elements for oral and written information.	
17.02	Draft, revise, and edit written documents using correct grammar, punctuation and vocabulary.	
17.03	Present information formally and informally for specific purposes and audiences.	
18.0	Demonstrate mathematics knowledge and skills.  The student will be able to:	
18.01	Demonstrate knowledge of arithmetic operations.	
18.02	Analyze and apply data and measurements to solve problems and interpret documents.	
18.03	Construct charts/tables/graphs using functions and data.	
19.0	Demonstrate proficiency in computer skills.  The student will be able to:	
19.01	Identify all computer parts (e.g., RAM, ROM). 	
19.02	Demonstrate an understanding of all functions of a computer. 	
19.03	Utilize appropriate font management techniques (e.g., TrueType, postscript, install and remove fonts). 	
19.04	Perform storage management (e.g., hard drive, floppy disk). 	
19.05	Perform maintenance of computers and peripherals. 	
20.0	Demonstrate knowledge of digital design concepts.  The student will be able to:	
20.01	Identify the skills needed by a digital designer. 	
20.02	Define commonly used terms in graphic communications. 	
20.03	Identify characteristics of paper and other products.  	
20.04	Identify different kinds of color (e.g., spot, process).	
20.05	Identify software used in digital design. 	
20.06	Demonstrate knowledge of copyright laws. 	
21.0	Use information technology tools.  The student will be able to:	
21.01	Use personal information management (PIM) applications to increase workplace efficiency.	
21.02	Employ technological tools to expedite workflow including word processing, databases, reports, spreadsheets, multimedia presentations, electronic calendar, contacts, e-mail, and internet applications.	
21.03	Employ computer operations applications to access, create, manage, integrate, and store information.	
21.04	Employ collaborative/groupware applications to facilitate group work.	
22.0	Perform decision-making activities.  The student will be able to:	
22.01	Determine work priorities. 	
22.02	Evaluate information to be used and choose relevant material. 	
22.03	Determine the audience. 	
22.04	Demonstrate an understanding of various promotional mediums. 	
22.05	Recognize and maintain ethical standards. 	
23.0	Perform layout, design, and measurement activities.  The student will be able to:	
23.01	Identify characteristics of type, type families, type series, and type styles. 	
23.02	Paste up mechanical elements electronically. 	
23.03	Prepare rough layout designs. 	
23.04	Identify elements of design.	
24.0	Demonstrate proficiency in digital design operations.  The student will be able to:	
24.01	Complete projects using a variety of fonts, sizes, leading, and alignments. 	
24.02	Output projects using a variety of devices (e.g., printers, image setters). 	
24.03	Design with type using kerning, tracking, horizontal/vertical scale, baseline shift, etc.	
24.04	Produce projects using tables. 	
24.05	Produce projects using white space. 	
24.06	Assemble products. 	
24.07	Create documents that use master pages.	
24.08	Use a variety of styles to produce effective layouts 	
24.09	Produce a document using printer and reader spreads.	
24.10	Use design software to create a pre-press profile.	
24.11	Produce a variety of designs using layout/paste-up software.	
25.0	Demonstrate proficiency in digital imaging.  The student will be able to:	
25.01	Demonstrate proper use of a scanner/input devices/digital camera. 	
25.02	Crop and scale photographs electronically.	
25.03	Demonstrate an understanding of formats and modes (e.g., EPS, TIFF, PICT, JPEG, ASCII, binary). 	
25.04	Demonstrate use of image editing software.	
25.05	Proofread electronically and manually. 	
26.0	Justify the need to gain and maintain competitive advantage.  The student will be able to:	
26.01	Identify ways in which businesses compete with each other (e.g., quality, service, status, price).	
26.02	Define market share.	
26.03	Identify various forms of competition (e.g., pure competition, oligopoly, monopolistic competition, monopoly).	

2021 – 2022
Florida Department of Education
Student Performance Standards

Course Title: 	Promotional Design Management
Course Number: 	8217120
Course Credit:	1

Course Description:

This course is designed to develop organizational skills needed for the imprinted merchandise industry.  The content includes entrepreneur concepts, basic supervision and management activities, portfolio development activities, and workforce development skills evaluation activities.  After successful completion of Promotional Design Management, the student will be able to manage small production runs of imprinted merchandise in unpredictable situations.  

CTE Standards and Benchmarks	
27.0	Integrate and evaluate numerous sources of information that demonstrate an understanding of entrepreneurship.  The student will be able to:	
27.01	Define entrepreneurship.	
27.02	Discuss the evolution of entrepreneurship.  	
27.03	Evaluate, compare and contrast the differences between a product-based business and a service-based business.  Use charts, graphs, linear equations, operations tools, union, intersections, and complements to describe the differences. 	
27.04	Identify contributions of entrepreneurs to the economic growth of the United States; use charts and tables.	
27.05	Discuss future prospects for entrepreneurship and its anticipated impact on the economy.  	
27.06	Discuss the role of the entrepreneur in his/her local community (mentoring, philanthropy).  	
28.0	Incorporate knowledge gained from individual assessment and job/career exploration to design an individual career plan that reflects the transition from school to work, lifelong learning, and personal and professional goals.  The student will be able to: 	
28.01	Identify personal strengths and weaknesses relating to work habits	
28.02	Identify short-term goals for work readiness	
28.03	Design a plan to strengthen work habits 	
29.0	Perform supervisory/management functions.  The student will be able to:	
29.01	Describe the functions of management (e.g., planning, organizing, staffing, directing, controlling) and discuss how the functions are interrelated	
29.02	Identify factors of strategic planning and define the role of strategic planning in a business environment.	
29.03	Define the purpose of a business plan and describe the major components included in a business plan.	
29.04	Define the marketing concept and explain its impact on consumers.	
29.05	Identify and describe examples of diverse marketing activities.  Use charts, graphs, linear equations, operations tools, union, intersections, and complements to describe the functions.	
30.0	Maintain an e-portfolio for job application purposes.  The student will be able to:	
30.01	Plan, design, and create e-commerce websites that include a theme, backgrounds, content, categories and product, text, graphics, graphic buttons, graphics as a form button, hyperlinks, form elements, company and contact information, navigation bars, navigation aids, a company logo, audio and video files, a host counter, frames.	
30.02	Prepare and submit a résumé to use for online job applications.	
30.03	Prepare and submit a letter of application online.	
31.0	Discuss importance of ethics in business.  The student will be able to:	
31.01	Define "ethics" and “ethical behavior.”  	
31.02	Identify examples of ethical business practices.  	
31.03	Discuss role of the entrepreneur in promoting ethical business practices and relationships.  	
31.04	Identify social responsibilities and/or legal issues involved in making ethical choices in business.  Use charts, graphs, linear equations, operations tools, union, intersections, and complements to describe the functions.	
32.0	Identify strategies and methods for generating a business idea.  The student will be able to:	
32.01	Identify current publications and websites available to assist with determining what type of business to start. 	
32.02	Discuss importance of personality and ability when selecting type of business to open.  	
32.03	Identify changes and trends as a source of new enterprise ideas (e.g., outsourcing).  Use charts, graphs, linear equations, operations tools, union, intersections, and complements to describe the functions.	
32.04	Discuss how brainstorming, creative thinking, and observations can be used to develop new enterprise ideas. 	
32.05	Explain how personal goals, life style, background, hobbies, interests, experience, abilities, and financial resources will impact ones’ choice of business. 	
33.0	Demonstrate the knowledge of merchandising and inventory.  The student will be able to:	
33.01	Define planned sales, planned stock levels, estimated markdowns, and shrinkage.  	
33.02	Analyze options for inventory control (cost vs. retail). 	
33.03	Explain the purchasing procedures for a small business by defining model stock.  	
33.04	Describe factors to consider when selecting vendors (e.g., terms of sale, cash discount, quantity discount, seasonal discount, future dating, Free On Board destination, consignment buying).  	
33.05	Define and calculate basic business measurements (e.g., break-even point, stock turnover, cost of goods sold, markup, markdown, and discounts/terms).  	
33.06	Explain methods that businesses use to authorize payments for goods and services.  	
33.07	Identify use of computer systems in managing merchandise and inventory.  	
34.0	Identify the elements of manufacturing and production.  The student will be able to:	
34.01	Identify different types of manufacturing (e.g., custom, mass, continuous, repetitive, and intermittent).  	
34.02	Identify the elements of product production planning (e.g., inventory, human resources, and production scheduling). 	
34.03	Identify factors that influence the location of a manufacturing business.  	
34.04	Discuss the principles of quality management.  	

2021 – 2022
Florida Department of Education
Student Performance Standards

Course Title: 	Custom Promotional Sales and Distribution Management
Course Number: 	82171310
Course Credit:	1

Course Description:

This course is designed to develop mid-level management skills required in the imprinted merchandise industry.  The content includes real world production schedules for single lines of merchandise, management of production equipment, customer relations, and sales of imprinted merchandise and delivery of the product.  This course is designed to be done in a real production environment through placement in a school-based imprinted merchandise enterprise or industry internship placement.   After successful completion of Custom Promotional Sales and Distribution the student will be able to manage a production line from customer product design through delivery of final product.  

CTE Standards and Benchmarks	
35.0	Incorporate knowledge gained from individual assessment and job/career exploration to design an individual career plan that reflects the transition from school to work, lifelong learning, and personal and professional goals.  The student will be able to:	
35.01	Prepare a portfolio. 	
35.02	Present a portfolio to an audience. 	
36.0	Use oral and written communication skills in creating, expressing and interpreting information and ideas.  The student will be able to:	
36.01	Select and employ appropriate communication concepts and strategies to enhance oral and written communication in the workplace. 	
36.02	Locate, organize, and reference written information from various sources.	
36.03	Design, develop and deliver formal and informal presentations using appropriate media to engage and inform diverse audiences.	
36.04	Interpret verbal and nonverbal cues/behaviors that enhance communication.	
36.05	Apply active listening skills to obtain and clarify information.	
36.06	Develop and interpret tables and charts to support written and oral communications. 	
36.07	Exhibit public relations skills that aid in achieving customer satisfaction.	
37.0	Explain the importance of employability skill and entrepreneurship skills.  The student will be able to:	
37.01	Identify and demonstrate positive work behaviors needed to be employable.	
37.02	Develop personal career plan that includes goals, objectives, and strategies. 	
37.03	Maintain a career portfolio to documents knowledge, skills and experience.	
37.04	Evaluate and compare employment opportunities that match career goals.	
37.05	Identify and exhibit traits for retaining employment.	
37.06	Identify opportunities and research requirements for career advancement.	
37.07	Research the benefits of ongoing professional development.	
37.08	Examine and describe entrepreneurship opportunities as a career planning option.	
38.0	Describe the importance of professional ethics and legal responsibilities.  The student will be able to:	
38.01	Evaluate and justify decisions based on ethical reasoning.	
38.02	Evaluate alternative responses to workplace situations based on personal, professional, ethical, legal responsibilities, and employer policies.	
38.03	Identify and explain personal and long-term consequences of unethical or illegal behaviors in the workplace.	
38.04	Interpret and explain written organizational policies and procedures.	
39.0	Participate in work-based learning experiences.  The student will be able to:	
39.01	Participate in work-based learning experiences in a digital design environment. 	
39.02	Compare and contrast the software applications used in a digital design environment.  Use charts, graphs, operations tools, union, intersections, and complements to describe the functions.	
40.0	Perform decision-making activities.  The student will be able to:	
40.01	Determine project specifications.  	
41.0	Demonstrate proficiency in digital design operations.  The student will be able to:	
41.01	Produce multiple color designs using different color techniques including process color and spot color.  	
41.02	Prepare output files using pre-press preparations (e.g., color separation, font management, file management, use of postscript fonts, etc.)	
41.03	Read work orders and prepare electronic files that meet all specifications.	
41.04	Design a document using grids and formats. 	
41.05	Produce documents integrating elements of design. 	
41.06	Demonstrate proficiency in the use of a vector based illustration program.	
42.0	Demonstrate proficiency in digital imaging.  The student will be able to:	
42.01	Crop and scale photographs electronically.  	
42.02	Demonstrate proficiency in use of an understanding of formats and modes (e.g., EPS, TIFF, PICT, JPEG, ASCII, binary). 	
42.03	Demonstrate use of image editing software.	
42.04	Complete projects using proper resolution and screen values (e.g., PPI, LPI, DPI). 	
42.05	Produce electronically retouched photographs. 	
42.06	Produce projects using a digital camera. 	
42.07	Scan multiple documents. 	
42.08	Crop and scale photographs electronically using a scanner.  	
42.09	Apply the use of proper resolution and screen values (e.g., PPI, LPI, DPI in documents). 	
42.10	Produce electronically retouched photographs using tones, hues, and values. 	
42.11	Apply special effects to image files. 	
43.0	Maintain an e-portfolio for job application purposes.  The student will be able to:	
43.01	Develop primary examples of documentation for inclusion in a career portfolio i.e. sublimation products, embroidery products, direct to garment print products, custom print or cut products.	
43.02	Analyze e-portfolio web site for graphical changes to improve communication of products and ideas.	
44.0	Integrate and evaluate numerous sources of information addressing the role of the entrepreneur.  The student will be able to: 	
44.01	Define "entrepreneurship.”	
44.02	Compare and contrast the future prospects for entrepreneurship and its anticipated impact on the economy.  Use charts, graphs, operations tools, union, intersections, and complements to describe the functions.	
44.03	Discuss the role of the entrepreneur in his/her local community (mentoring, philanthropy). 	

2021 – 2022
Florida Department of Education
Student Performance Standards

Course Title: 	Promotional Business Management and Supervision 1
Course Number: 	8217140
Course Credit:	1

Course Description:

This course is designed to develop entry-level skills required in management and supervision in the imprinted merchandise industry.  The content includes activities in equipment operation and maintenance, small business development, market evaluation, and economic effects on small businesses in the United States.  After successful completion of Promotional Business Management and Supervision 1 students will be able to organize a small business in the imprinted merchandise industry.  

CTE Standards and Benchmarks	
45.0	Participate in work-based learning experiences.  The student will be able to:	
45.01	Advanced operation and maintenance of a digital embroidery machine.	
45.02	Advanced operation and maintenance of on a digital cutter.	
45.03	Operate and perform advanced maintenance on a flat heat press.	
45.04	Advanced operation and maintenance of a round/mug heat press.	
45.05	Advanced operation and maintenance of a hat/cap heat press.	
45.06	Operate and perform advanced maintenance on a sublimation printer.	
45.07	Advanced operation and maintenance of a direct to garment printer.	
45.08	Advanced operation and maintenance of a grommet press.	
46.0	Demonstrate personal money-management concepts, procedures, and strategies.  The student will be able to:	
46.01	Identify and describe the services and legal responsibilities of financial institutions.	
46.02	Describe the effect of money-management on personal and career goals	
46.03	Develop personal budget and financial goals.	
46.04	Complete financial instruments for making deposits and withdrawals.	
46.05	Maintain financial records.	
46.06	Read and reconcile financial statements.	
46.07	Research, compare and contrast investment opportunities. 	
47.0	Identify basic economic principles of entrepreneurship.  The student will be able to:	
47.01	Identify role of small business in the global economy. 	
47.02	Describe the concept and function of the profit motive.  Chart and graph profitability factors and its impact on business.  Use set operations tools, including union, intersections and complements. 	
47.03	Identify, compare, contrast, and calculate different types of competition and explain their impact on business (e.g., direct, indirect, price, non-price, competitive position).  Use charts, graphs and linear equations to visually express findings.	
47.04	Identify the stages of the product life cycle and the characteristics of each. 	
47.05	Identify role and types of producers, distributors, and services in today’s business economy. 	
47.06	Integrate and evaluate major fields of business activity (e.g., extractive, subcontracting, manufacturing, wholesaling, retailing, services, cottage industries, urban street sales). 	
47.07	Identify and discuss the four parts of a business by comparing and contrasting production, finance, marketing, and customer service factors.  Chart and graph the parts of business and its impact on business.  Use set operations tools, including union, intersections and complements. 	
47.08	Identify, compare and contrast factors that contribute to success of a small business. 	
47.09	Describe the process of starting a small business. 	
47.10	Explain procedure for registering a sole proprietorship and obtaining a sales tax identification number. 	
47.11	Identify reasons for small business failure.  Use unions, intersections, complements and Venn diagrams to explore relationships.	
47.12	Recognize opportunities for small business in the global marketplace. 	
48.0	Use a variety of problem solving strategies, including diagrams, charts, solving simple problems, and a variety of variables to describe the concept of the global economy and related functions.  The student will be able to: 	
48.01	Identify the role of an Internet site in generating international interest. 	
48.02	Define, compare and contrast exchange rates, letter of credit (L/C), and freight forwarder. 	
48.03	Identify, compare and contrast characteristics of the global economy.  Use a variety of equations, graphs, make predictions, and describe how these characteristics impact the global economy. 	
48.04	Compare and contrast the impact of international trade in small business using equations and graphs. 	
48.05	Compare and contrast global business opportunities. 	
48.06	Describe the methods of researching specific international markets.  Solve real world problems involving systems of linear equations and inequalities using several variables.	
48.07	Identify potential barriers to international trade. 	
48.08	Identify differences between importing and exporting. 	

2021 – 2022
Florida Department of Education
Student Performance Standards

Course Title: 	Promotional Business Management and Supervision 2
Course Number: 	8217150
Course Credit:	1

Course Description:

This course is designed to develop advanced skills required in management and supervision in the imprinted merchandise industry.  The content includes development of a formal business plan for a small business.  After successful completion of Promotional Business Management and Supervision 2 students will be able to organize operate a small business in the imprinted merchandise industry. 

CTE Standards and Benchmarks	
49.0	Outline steps in planning a new business.  The student will be able to: 	
49.01	Discuss importance of "defining" a prospective business. 	
49.02	List reasons for writing a business plan. 	
49.03	Identify and describe components of a business plan.  Use charts, graphs, operations tools, union, intersections, and complements to describe the functions of the plan.	
49.04	Describe importance of a vision/mission statement in identifying direction and objectives of a business. 	
49.05	Discuss importance of determining what products and services will be offered by the business. 	
49.06	Identify how scope of products and services will vary based upon type of business (e.g., wholesale, retail, service). 	
49.07	Explain importance of and the factors influencing a business' image. 	
49.08	Identify and discuss the legal forms of business ownership (sole proprietorship, partnership, corporation, franchise, licensing). 	
49.09	Identify and discuss different types of corporations (subchapter S, limited liability, nonprofit). 	
49.10	Identify factors that influence choice of ownership type.  Use charts, graphs, operations tools, union, intersections, and complements to describe the functions of ownership type.	
49.11	Describe legal implications and taxes for each type of business structure. 	
49.12	Discuss the internal organization of a business and assignment of tasks to be performed. 	
49.13	Discuss the different types of organization charts (e.g., line and staff). 	
49.14	Describe different types of records needed by small businesses. 	
49.15	Identify factors that affect purchasing.  Use charts, graphs, operations tools, union, intersections, and complements to describe the functions.	
49.16	Explain importance and types of inventory control. 	
49.17	Identify procedures to be followed in shipping and receiving (channels of distribution). 	
49.18	Describe role of selling in small business. 	
49.19	Identify sources of assistance when planning a business (e.g., Small Business Development Center [SBDC], Small Business Administration [SBA], Chamber of Commerce, Service Corp of Retired Executives [SCORE]). 	
50.0	Identify principles of marketing.  The student will be able to: 	
50.01	Define and explain market, market research, market mix, market positioning, market penetration strategy, market segmentation, market share, target market, and customer profile survey. 	
50.02	Identify and explain the marketing functions (e.g., financing, risk management, selling, promotion, pricing, purchasing, marketing-information management, product/service planning, distribution).  Use charts, graphs, operations tools, union, intersections, and complements to describe marketing functions.	
50.03	Discuss methods of forecasting sales.  Use algebraic relations, charts, graphs, operations tools, union, intersections, and complements to describe the functions of forecasting marketing. 	
50.04	Discuss importance of the five (5) P’s of the marketing mix: product, place, price, promotion, and people. 	
50.05	Discuss methods, costs, and importance of promoting products and services (e.g., publicity, public relations, press release, community events, advertising, Internet). 	
50.06	Describe factors that should be evaluated in a promotion (e.g., source, message, media, budget). 	
50.07	Identify components of a marketing plan. 	
50.08	Describe the importance of coordinating promotional activities. 	
50.09	Explain the differences between selling direct and going through external sales representatives. 	
50.10	Identify and describe examples of diverse marketing activities. 	
51.0	Use a variety of problem solving strategies, including diagrams, charts, solving simple problems, and a variety of variables to identify the functions of selling.  The student will be able to:	
51.01	Identify ways to satisfy consumer needs. 	
51.02	Identify features/benefits of selling. 	
51.03	Discuss the principles of selling. 	
51.04	Identify the steps of a sale. 	
51.05	Identify the stages of selling (e.g., attention, interest, desire, and action). 	
51.06	Discuss the advantages and disadvantages of establishing sales quotas/commissions. 	
51.07	Discuss importance of customer service. 	
51.08	Discuss telemarketing as a sales tool. 	
51.09	Discuss the role of selling via the Internet. 	
51.10	Discuss network marketing (multilevel marketing). 	
51.11	Discuss selling opportunities at flea markets and trade shows. 	
52.0	Identify principles of financing.  Use a variety of problem solving strategies, including diagrams, charts, solving simple problems, and a variety of variables to identify the functions of financing.  The student will be able to: 	
52.01	Explain difference between income (credit) and expense (debit). 	
52.02	Discuss the importance of maintaining an accounting journal. 	
52.03	Discuss personal risks involved in financing a business. 	
52.04	Define invoice, balance sheet, equity capital, debt capital, income statement, financial ratios, line of credit, collateral, factoring, income (earned and unearned), cash flow analysis statement, return on investment [ROI], return on equity, and chart of accounts. In defining financial factors, use a variety of problem solving strategies, including diagrams, charts, solving simple problems, and a variety of variables.   	
52.05	Explain the importance of financial accounting and management to the entrepreneur. 	
52.06	Identify start-up costs and operating expenses (fixed and variable) for a new business.  Use a variety of problem solving strategies, including diagrams, charts, solving simple problems, and a variety of variables.     	
52.07	Identify sources of funds for financing a new business. 	
52.08	Discuss impact of interest rates on short and long term financing. 	
52.09	Describe methods for establishing credit and obtaining a credit card. 	
52.10	Identify sources of credit and list steps in applying for a loan. 	
52.11	Discuss importance of maintaining a favorable credit rating. 	
52.12	Describe differences between short and long-term capital needs. 	
52.13	Identify circumstances that could require additional financing. 	
53.0	Identify principles of pricing.  Use diagrams, charts, solve simple problems, and a variety of variables.  The student will be able to: 	
53.01	Define selling price, fixed costs, variable costs, elastic demand, inelastic demand, price fixing, bait-and-switch advertising. 	
53.02	Identify factors that affect selling price (e.g., target market, competition, government regulations, economic conditions, supply and demand). 	
53.03	Describe how the cost of goods sold influences selling price.  Use diagrams, charts, solving simple problems, and a variety of variables.   	
53.04	Define break-even point, fixed expenses, and variable expenses. 	
53.05	Explain the difference between markup based on cost and markup based on retail. 	
53.06	Identify types of adjustments to selling price. 	
53.07	Define pricing policy, psychological pricing, unit pricing, product line pricing, and promotional pricing. 	
53.08	Define pricing strategy, penetration pricing, and price skimming. 	
54.0	Identify and demonstrate employability and human relations skills.  The student will be able to: 	
54.01	Identify and utilize resources used in a job search (e.g., networking, newspaper, Internet). 	
54.02	Discuss importance of drug tests and criminal background checks in identifying possible employment options. 	
54.03	Identify steps in the job application process including arranging for references and proper documentation (e.g., green card). 	
54.04	Identify procedures and documents required when applying for a job (e.g., application, W-4, I-9). 	
54.05	Prepare a resume (electronic and written), letter of application, follow-up letter, acceptance/rejection letter, letter of resignation, and letter of recommendation. 	
54.06	Identify and demonstrate appropriate dress and grooming for employment. 	
54.07	Identify and demonstrate effective interviewing skills (e.g., behavioral). 	
54.08	Describe methods for handling illegal interview and application questions. 	
54.09	Discuss state and federal labor laws regulating the workplace (e.g., Child Labor Law, Sexual Harassment, EEOC, ADA, FMLA, OSHA). 	
54.10	Identify positive work attitudes and behaviors such as honesty, compassion, respect, responsibility, fairness, trustworthiness, caring and respect for diverse populations and the physically challenged. 	
54.11	Describe importance of producing quality work and meeting performance standards. 	
54.12	Identify personal and business ethics (e.g., preventing theft, pilfering, and unauthorized discounting). 	
54.13	Demonstrate orderly and systematic behavior by creating and maintaining a monthly planner. 	
54.14	Identify qualities typically required for promotion (e.g., productivity, dependability, responsibility). 	
54.15	Create and maintain a portfolio of documents for job placement (e.g., resume, letters of recommendation, awards, evidence of participation in school/community/volunteer activities, employer evaluations). 	
54.16	Maintain confidentiality of business matters. 	
54.17	Discuss importance of practicing positive customer service skills. 	
55.0	Identify principles of management.  The student will be able to: 	
55.01	Discuss the evolution of management as a science and as an art. 	
55.02	Explain role of management in small business. 	
55.03	Define five (5) functions of management: planning, organizing, staffing, directing, and controlling. 	
55.04	Discuss different types of leadership styles. 	
55.05	Identify characteristics of effective leaders. 	
55.06	Explain the steps in decision making and problem solving. 	
56.0	Demonstrate leadership and teamwork skills needed to accomplish team goals and objectives.  The student will be able to:	
56.01	Employ leadership skills to accomplish organizational goals and objectives.	
56.02	Establish and maintain effective working relationships with other in order to accomplish objectives and tasks.	
56.03	Conduct and participate in meetings to accomplish work tasks.	
56.04	Employ mentoring skills to inspire and teach others.	
57.0	Solve problems using critical thinking skills, creativity, and innovation.  The student will be able to:	
57.01	Employ critical thinking skills independently and in teams to solve problems and make decisions.	
57.02	Employ critical thinking and interpersonal skills to resolve conflicts.	
57.03	Identify and document workplace performance goals and monitor progress toward those goals.	
57.04	Conduct technical research to gather information necessary for decision-making.	
2021 – 2022
Florida Department of Education
Student Performance Standards

Course Title: 	Legal Aspects of Promotional Industry Ownership
Course Number: 	8217160
Course Credit:	1

Course Description:

This course is designed to develop knowledge of legal requirements and resources for owners of businesses in the imprinted merchandise industry.  The content includes activities on incorporating, taxation, legal recourses, and free enterprise design.  After successful completion of Legal Aspects of Promotional Industry Ownership students will be able to set up a corporation in the imprinted merchandise industry. 

CTE Standards and Benchmarks	
58.0	Incorporate knowledge gained from individual assessment and job/career exploration to design an individual career plan that reflects the transition from school to work, lifelong learning, and personal and professional goals.  The student will be able to:	
58.01	Create an electronic resume. 	
58.02	Create an electronic portfolio.  	
58.03	Present a portfolio to an audience.  	
59.0	Participate in work-based learning experiences.  The student will be able to:	
59.01	Participate in work-based learning experiences in a digital design environment.  	
59.02	Perform decision-making activities 	
59.03	Compare and select appropriate multimedia tools. 	
60.0	Demonstrate proficiency in digital design operations.  The student will be able to:	
60.01	Produce a variety of designs integrating multimedia.	
60.02	Create electronic presentations.  	
60.03	Demonstrate proficiency in multimedia presentations/web design.  	
61.0	Maintain an e-portfolio for job application purposes.  The student will be able to:	
61.01	Develop advanced examples of documentation for inclusion in a career portfolio i.e. sublimation products, embroidery products, direct to garment print products, custom print or cut products.	
61.02	Evaluate e-portfolio for completeness of content.  Examples of imprinted merchandise demonstrating multimedia with range of skills, documentation of industry certifications, honors and awards received, and business plan/career plan. 	
62.0	Demonstrate an understanding of entrepreneurship and the free enterprise system.  The student will be able to: 	
62.01	Research the role of entrepreneurship in the free enterprise system. 	
62.02	Compare and contrast different types of business ownership. 	
62.03	Assess advantages and disadvantages of business ownership. 	
62.04	Analyze risks and responsibilities involved in ownership of a business. 	
62.05	Examine the obligations of business ownership. 	
62.06	Diagram the economic/business cycle. 	
62.07	Interpret concepts of Law of Supply and Demand in relation to a specific product and/or service. 	
62.08	Investigate current trends contributing to economic change. 	
63.0	Identify types and sources of government regulations and taxation that may affect a business.  The student will be able to:	
63.01	Define license, permit, contract, patent, copyright, trademark, and logo.  	
63.02	Identify major state laws affecting the operation of a business.  	
63.03	Identify major federal laws affecting the operation of a business, (e.g., OSHA, Social Security, EEOC, Affirmative Action, ADA, FMLA).  	
63.04	Discuss role of federal regulatory agencies (e.g., Food and Drug Administration [FDA], Consumer Product Safety Commission [CPSC], Environmental Protection Agency [EPA], Securities and Exchange Commission [SEC], Federal Trade Commission [FTC]).  	
63.05	Identify types of federal, state, and local taxes that are the responsibility of the entrepreneur (e.g., sales, income, self-employment).  	
63.06	Discuss importance of obtaining outside professional counsel to ensure compliance with government regulations and taxation (i.e., accountant, lawyer).  	
64.0	Demonstrate the importance of health, safety, and environmental management systems in organizations and their importance to organizational performance and regulatory compliance.  The student will be able to:	
64.01	Describe personal and jobsite safety rules and regulations that maintain safe and healthy work environments.	
64.02	Explain emergency procedures to follow in response to workplace accidents.	
64.03	Create a disaster and/or emergency response plan.	
65.0	Describe the roles within teams, work units, departments, organizations, inter-organizational systems, and the larger environment.  The student will be able to:	
65.01	Describe the nature and types of business organizations.	
65.02	Explain the effect of key organizational systems on performance and quality.	
65.03	List and describe quality control systems and/or practices common to the workplace.	
65.04	Explain the impact of the global economy on business organizations.	

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

Academic Alignment

Secondary Career and Technical Education courses are pending alignment to the B.E.S.T.  (Benchmarks for Excellent Student Thinking) Standards for English Language Arts (ELA) and Mathematics that were adopted by the State Board of Education in February 2020.  Academic alignment is an ongoing, collaborative effort of professional educators that provide clear expectations for progression year-to-year through course alignment. This initiative supports CTE programs by improving student performance through the integration of academic content within CTE courses.  

Florida Standards for English Language Development (ELD)
English language learners communicate for social and instructional purposes within the school setting. ELD.K12.SI.1.1 

English Language Development (ELD) Standards Special Notes:
Teachers are required to provide listening, speaking, reading and writing instruction that allows English language learners (ELL) to communicate for social and instructional purposes within the school setting.   For the given level of English language proficiency and with visual, graphic, or interactive support, students will interact with grade level words, expressions, sentences and discourse to process or produce language necessary for academic success. The ELD standard should specify a relevant content area concept or topic of study chosen by curriculum developers and teachers which maximizes an ELL’s need for communication and social skills. To access an ELL supporting document which delineates performance definitions and descriptors, please click on the following link: http://www.cpalms.org/uploads/docs/standards/eld/SI.pdf.
For additional information on the development and implementation of the ELD standards, please contact the Bureau of Student Achievement through Language Acquisition at sala@fldoe.org.

Special Notes

The occupational standards and benchmarks outlined in this secondary program correlate to the standards and benchmarks of the postsecondary program with the same Classification of Instructional Programs (CIP) number.

MyCareerShines is an interactive resource to assist students in identifying their ideal career and to enhance preparation for employment. Teachers are encouraged to integrate this resource into the program curriculum to meet the employability goals for each student.  Access MyCareerShines by visiting: www.mycareershines.org.

Career and Technical Student Organization (CTSO)

Future Business Leaders of America (FBLA) and Business Professionals of America (BPA) are the intercurricular career and technical student organizations providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  

Cooperative Training – OJT

On-the-job training is appropriate but not required for this program.  Whenever offered, the rules, guidelines, and requirements specified in the OJT framework apply. 

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities as identified on the secondary student’s Individual Educational Plan (IEP) or 504 plan or postsecondary student’s accommodations’ plan to meet individual needs and ensure equal access.  Accommodations change the way the student is instructed.  Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems.  Documentation of the accommodations requested and provided should be maintained in a confidential file.

In addition to accommodations, some secondary students with disabilities (students with an IEP served in Exceptional Student Education (ESE)) will need modifications to meet their needs.  Modifications change the outcomes or what the student is expected to learn, e.g., modifying the curriculum of a secondary career and technical education course.  Note: postsecondary curriculum and regulated secondary programs cannot be modified.

Some secondary students with disabilities (ESE) may need additional time (i.e., longer than the regular school year), to master the student performance standards associated with a regular course or a modified course.  If needed, a student may enroll in the same career and technical course more than once.  Documentation should be included in the IEP that clearly indicates that it is anticipated that the student may need an additional year to complete a Career and Technical Education (CTE) course.  The student should work on different competencies and new applications of competencies each year toward completion of the CTE course.  After achieving the competencies identified for the year, the student earns credit for the course.  It is important to ensure that credits earned by students are reported accurately.  The district’s information system must be designed to accept multiple credits for the same course number for eligible students with disabilities.

Additional Resources

For additional information regarding articulation agreements, Bright Futures Scholarships, Fine Arts/Practical Arts Credit and Equivalent Mathematics and Equally Rigorous Science Courses please refer to:
http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml.